FAIRYTALE
CRAFT YOUR IMAGINATION
The Oilily Fall Winter 24/25 collection is designed to make you wonder.
A surreal world of playful dreams, contemporary dessins and modern craftmanship. In a variety of colors greens and blues that provide a fresh touch, as a counterpart the season tendstowards warmth. With orange shades that fire the palette. Intense pink and red add impact in combination with brown and neutral colors.
A new sense of style. Meeting the everyday with something more elegant.
Fusing the playful and the dream-like.
Wonderful & startlingly beautiful.
PLAYFUL DREAMS, GIANT FLOWERS,
MEGA MUSHROOMS AND DAZZLING COLOURS
BEHIND THE SCENES
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THE HOUSE OF MARIE CHARLOTTE
For the FW24 campaign shoot, we were allowed to photograph in Marie Charlotte's fantastic home. She lives there with her husband, two children and dogs.
Marie Charlotte loves searching for old furniture and home accessories. She does not prefer pieces from a specific period, but prefers to look at the shape. The colour is adjusted to a colour that fits her total concept - stored in a special colour room. She also has a soft spot for portraits: "I can immediately see whether a portrait has potential to apply my ideas".
Her love for aesthetics started at a young age, when she became fascinated by Oilily: "I did not look for the nearest toy store during city trips, but rather for exclusive Oilily stores. Most of the children's items that I have kept from my childhood are Oilily treasures".
Today, Oilily still evokes this unique feeling in Marie Charlotte. "Although the collections always contain new, creative ideas, I immediately recognise Oilily among the countless colourful clothing brands. Today's team at Oilily knows how to create that special Oilily feeling!”
Just like at Oilily, colour plays a major role in Marie Charlotte's life. She can't imagine a home without colour. “Oilily knows how to incorporate loving details and special features into the designs and I try to achieve this at home too”.
“When the Oilily team was at our home, I felt like I could be myself. Suddenly I was surrounded by people who share my love of colours”
Dear Marie Charlotte, thank you for having us! ❤️
